Most Refuse to Give up iPod, Even if it Ruined the Environment!

Over 1,000 people were surveyed across the United States and over 60% of Americans said they would refuse to give up their iPod, even if that resulted in damage to our environment! The survey indicated that while greener products are desired, that focus would be secondary to convenience!

Presented with a choice between comfort, convenience or the environment, 38 percent of those questioned said they’d choose their convenience, 36 percent comfort and just 26 percent the environment.

According to market researcher Suzanne Shelton, “Consumers don’t want to give up the modern conveniences of life. We’re all basically saying, ‘I’ll be green as long it doesn’t make me uncomfortable or inconvenienced.’”

In further findings, when asked, “If you thought these things were harming the environment, which of the following would you be willing to give up?” well under 50 percent of those polled were prepared to give up the following items:

• iPod - 38 percent would be willing to do without it
• Dishwasher - 35 percent
• Microwave - 25 percent
• Cellular phone - 21 percent
• Air conditioning - 14 percent
• TV - 13 percent
• Computer - 7 percent
• Car - 6 percent
• None of the above - 21 percent
• All of the above - 6 percent

Commenting on the findings Shelton said, “For most Americans, what once were considered conveniences have become necessities. That means the green movement has its work cut out for it: Convenience and comfort are big barriers for consumers going green.

“It means a lot of people simply won’t take on green projects, or buy a green product if they have to go to a different store to find it or if it somehow takes away from their personal comfort.”

Parts of the preceding post and survery results are taken from cleantechnica.com. The picture is from gadgetlounge.net